equestrian marketing and social media manager

• Minimum of 12 months of proven digital marketing and social media experience • An understanding and passion for equine and country pursuits • A positive and proactive team player, eager to work within a team yet be able to work independently and use your initiative • Excellent grammar, spelling and fact checking skills • Able to work under pressure and have the ability to forward plan to meet deadlines and work with multiple clients • Confident and accurate with emails and verbal communication with media colleagues and clients • Great relationship building skills and enjoys meeting new people, collaborating with team members, clients and contacts • Desirable experience in planning paid media social media campaigns, Word Press website management, influencer management, SEO • Strong organisation and look to lead on client activity • An analytical mindset to identify areas of success and improvement and an understanding of analytical tools (Google Analytics, Facebook Analytics, Instagram Insights) and how these should inform content strategy • Ability to build or further establish a professional profile within relevant industry sectors via networking, social media presence and event attendance. • Skilled in identifying opportunities for clients to meet their communications objectives. • Experience in using the following programmes would be advantageous: Canva, Photoshop, Mailchimp Role and responsibilities • Create and coordinate digital and social content strategies to support the client’s marketing objectives using a range of social media platforms to include Facebook, Instagram, TikTok and LinkedIn • Managing social media activity – including posting, scheduling and community management, reporting customer responses to the relevant contact • Keeping informed of the latest news and practices in social media and digital marketing, as well as trends in the equine and country sphere • Reviewing and analysing the performance of campaigns on both social and digital media and recommending a strategy from the results • Website updates and blog writing • General marketing and PR administration • Collaborating, briefing and liaising with photographers, videographers, designers and copywriters for projects • Attend events and work with the team to create event content, photographer, videographer and influencer management