Fundraising Digital Marketing Lead

Are you an experienced digital fundraiser looking for a new challenge in an ambitious and friendly team? This is a new role with enormous scope to influence the digital development for one of the UK’s leading animal welfare charities. The individual giving team is responsible for driving sustainable growth through donor engagement, stewardship and acquisition. We are seeking a Fundraising Digital Marketing Lead to drive the development and implementation of our digital fundraising strategy. You will oversee campaigns across multiple digital platforms, engaging with new and existing supporters to drive donor acquisition, retention, and growth. As a key person within the fundraising team, you will collaborate closely with communications and people across the charity to help us meet our ambitious fundraising goals through online channels. This role requires a creative thinker, a data-driven approach, and a commitment to making a positive impact. We are looking for an experienced and strategic individual to spearhead our online fundraising efforts. The ideal candidate will have a proven track record in digital marketing within the nonprofit sector, successfully utilising online platforms to drive fundraising growth. They will demonstrate expertise in building and engaging communities around a charity’s mission, effectively translating this engagement into ethical fundraising success. The successful candidate will join a busy, friendly, and capable team working to maximise the charity’s fundraising performance. Why become part of World Horse Welfare’s team? Horses might be part of our DNA but they don’t have to be part of yours. World Horse Welfare has plenty of passionate equine experts already in situ, so provided you share our values of being realistic, compassionate and forward-thinking then you could be the perfect candidate. We care about our people because they are the ones who enable us to achieve such good work. We invest in them, nurture them and listen to them to create a collaborative working environment where everyone feels valued. Benefits include a generous pension scheme and cash health plan, paid employee sickness absence scheme, a minimum of 31 days’ holiday (including bank/public holidays and mandatory shutdown between Christmas and New Year) and death in service. This position is based remotely. But you must be a resident of the United Kingdom with all the necessary legislative ‘right to work’ documentation. You will be required to attend the charity’s head office located in Norfolk a minimum of 6 times per year and this will be at your own expense for travel and accommodation. World Horse Welfare’s values are grounded in pragmatism and compassion as we strive to support and strengthen the horse-human partnership in all its guises through a combination of care, research, education and influence. The charity promotes and protects welfare across the full spectrum of the equine world including horses in need, sport and leisure horses, and horses used in work and production in marginalised communities worldwide. World Horse Welfare is committed to championing equality and diversity in all aspects of employment and in the services that it provides. We encourage applications from under-represented groups, particularly ethnically diverse communities, LGBTQ+ and disabled people.