Performance Marketing Lead

LeMieux has an exciting opportunity for a Performance Marketing Lead looking for a new challenge in a fast-growing global equestrian company. We have an ambitious vision and are looking to add to our 170-strong HQ team to achieve it. You’ll be working alongside our Ecom and Marketing teams to achieve excellence in Performance Marketing and ultimately, help make LeMieux the most exciting equestrian brand on the planet. This is a superb opportunity for a skilled, experienced digital marketing professional looking to own their channels and be part of one of the fastest growing brands in the country. Reporting to the Head of Ecommerce, you will have a significant impact on our continued rapid growth. Working closely with the Marketing department, you will deliver high performing and inspiring digital marketing campaigns via paid media. As the Performance Marketing Lead, you will be responsible for our performance driven digital marketing activities, taking ownership of building and delivering a predictable and scalable customer acquisition strategy. You will drive revenue growth at an optimal return on investment, while understanding and respecting the long-term health of the brand. A keen eye for detail, an entrepreneurial mindset, a good understanding of great ad creative and the ability to carry out data analysis would be a winning combination of skills for this role. If you are looking to join an exciting, rapidly growing business and work in an award-winning team of experienced digital experts, this career defining opportunity will enable you to do so. We offer extensive training and career progression opportunities. Key Responsibilities Strategy: overall responsibility for building and delivering a predictable and scalable customer acquisition strategy via comprehensive multi-channel paid media plan. Budget Management: advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation. Agencies: Responsibility for managing the performance of multiple external agency partners. Coordination: across teams, departments and multiple external agencies to help plan and develop the creative assets required to support campaigns. Data Analysis: drive optimisation through the analysis of large data sets, defining key performance indicators, setting measurable objectives and building plans to deliver them. Reporting: responsibility for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns. Requirements The ideal candidate will be passionate about performance marketing and data, while understanding & respecting the critical role creative and brand marketing plays in our mix. You will possess a strong working knowledge of our major channels and platforms including Search, Programmatic and Paid Social across Meta, YouTube and TikTok among others. Candidates who can quickly understand, analyse, and act on data will thrive in this role. This job requires a mix of strategic thinking, creativity, organisation and analytical skill. You must have at least 3 years of experience in paid digital media managing a large budget. Ambition. This is a rapidly growing business, and we want staff that can grow with us. Benefits From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect: ◾ Company pension ◾ Free on-site parking ◾ Casual attire ◾ Generous holiday allowance ◾ Generous OT and TOIL allowances (role dependant) ◾ Annual Christmas shut down ◾ Flexible working hours (role dependent) ◾ Annual staff LeMieux clothing allowance ◾ Generous staff discount ◾ Wellbeing focused employee assistance program This is a UK based role